THE PLAYBOOK
Publicity, promotion, and practical marketing strategies for the people behind festivals, events, and experiences.
LATEST FROM THE PLAYBOOK
Fresh ideas, practical strategies, and lessons from the world of festival publicity and event marketing.
Fill the Room
Stop Posting Flyers and Calling It Event Marketing
A graphic with a date, time, and location isn't a marketing strategy. Here's what event organizers should be doing instead.
2 min read
Make Headlines
How to Get Local TV to Cover Your Festival
Local television coverage can introduce your event to an entirely new audience, but getting a reporter's attention requires more than sending a press release.
2 min read
Build the Experience
Your Festival Sponsors Want More Than Their Logo on a Banner
Sponsorship should offer businesses more than visibility. The strongest partnerships create opportunities to connect with an audience.
2 min read
Behind the Campaign
What We Learned Launching a Restaurant Week Without a Marketing Budget
Twenty-seven businesses, more than 2,500 regional RSVPs, and no dedicated marketing budget. Here's what helped Mount Dora's Restaurant Week gain momentum.
2 min read
HAVE SOMETHING WORTH TALKING ABOUT?
Planning a festival, launching an event, or looking to get your story in front of a bigger audience? Let’s talk.